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Phase 1 Activity 1.6 End of phase 1

Our approach

The Internet has turned our existence upside down. It has revolutionised communications, to the extent that it is now our preferred medium of everyday communication. In almost everything we do, we use the Internet. People experience the real value of social media that you can stay in touch from moment to moment with the people who matter to you. Social media let you share experiences and information; they get people and ideas in touch instantly, without frontiers. Camaraderie, friendship, and solidarity—social phenomena that have been around for as long as humanity itself—have been freed from the conventional restrictions of space and time and can now thrive in a wide variety of ways. Out of all the plethora of communication opportunities that the Internet has opened up, we would highlight the emergence of social media and the way they have intricately melded into our daily lives. Social media have changed our personal space, altering the way we interact with our loved ones, our friends, and our sexual partners.

Our OYP method is using this value of social media by communicating to your child via these channels. We skip the part that children have to read an E-Book or visit a site. We feed them with relevant information in their daily life via social media channels they like. As you know, nothing is more vital for them than being connected.

We also look at the devices they use. Nowadays we see that mobile Internet use alters the pattern of device usage; the hitherto familiar ways of accessing the Internet are changing too. The smartphone activities taking up the most time (over three hours a day) include instant messaging (38%), social media use (35%), listening to music (24%), and web browsing (20%). The activities taking up the least time (under five minutes a day) are SMS texting (51%), watching movies (43%), reading and writing e-mail (38%), and talking on the phone (32%). Things are still changing. Smartphones are gaining ground in everyday life. Many of the purposes formerly served by other items now involve using our smartphones. Some 75 per cent of young people reported having replaced their MP3 player with their phone, 74 per cent use their phone as an alarm clock, 70 per cent use it as their camera, and 67 per cent use it as their watch.

We have been observing these shifts for a while, which is why we decided to place smartphones at the heart of our strategy.

It’s important to keep in mind that we built our influence upon meaningful interactions and original content in a format that best reaches your child. That means that even if we execute all messages perfectly, it’s going to take some time before our efforts build a high level of online credibility for your child. We treat it more like a marathon and less like a sprint(we already took seven days to convince you!).

We are convinced that we can influence your child in a way that his/her behavior online is safe. You see also that it cost effort and much time. The strange thing is, that you saw all our recommendations, probably in the back of your head, you knew them, but didn’t took action. Why? 90% of the parents say “I have no knowledge and time for this, and at the end of the day no priority and thus didn’t do it!”. 

We know are all the same, therefore it is important that you proceed with our approach, we have the time, the knowledge to help you  keeping your kid safe online. Don’t wait to long, we have limited capacity influencing all the kids with our method, so make sure you are part of it and start with phase 2!

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